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Mainstream TV Networks vs OTT Services: The Transformation of Competition and the Next Generation of New Content, within the Context of Global Content Consumption and Ongoing Competition
Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, on-demand streaming operate on viewer-driven consumption, with global streaming giants, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stat